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Kuartal III/2023 Daihatsu Catat Penjualan Ritel 149 Ribu Unit, Sigra Teratas

Kuartal III/2023 Daihatsu Catat Penjualan Ritel 149 Ribu Unit, Sigra Teratas

Bantentoday – Marketing and Customer Relations Division Head PT Astra International Daihatsu Sales Operation Tri Mulyono mengatakan, Daihatsu membukukan penjualan ritel sebanyak 149 ribu unit hingga kuartal III/2023 atau September 2023.

“Angka ini naik sekitar 6,2 persen dibandingkan periode yang sama tahun lalu sekitar 140 ribu unit,” ucapnya, Selasa (10/10).

Jelas Tri, kontribusi penjualan ritel Daihatsu terhadap market share ritel otomotif nasional diperkirakan mencapai sebesar 20,1 persen.

“Penerimaan dan kepercayaan masyarakat terhadap kendaraan Daihatsu selama ini menunjukkan tren yang baik, terlihat dari penjualan kendaraan Daihatsu yang meningkat 6,2 persen dibandingkan tahun 2022,” ujarnya.

Secara volume dan kontribusi model, penjualan ritel Daihatsu selama sembilan bulan di tahun 2023 didominasi oleh tiga model teratas, yaitu Sigra sebanyak 48.128 unit atau berkontribusi sekitar 32,2 persen, Gran Max PU (Pick Up) sejumlah 32.874 unit (22 persen) dan Terios sebesar 19.670 unit (13,1 persen).

Kemudian, Ayla sebesar 17.563 unit (11,7 persen), Xenia sebanyak 14.399 unit (9,6 persen), Gran Max MB sebanyak 9.304 unit (6,2 persen), Rocky sejumlah 5.033 unit (3,4 persen) dan Sirion dan Luxio 2.654 unit (1,8 persen).

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